What Fast-Food Restaurant Has a Cowboy Hat As Its Logo? Branding, History, and the Allure of the West
Introduction Have you ever found yourself driving down the highway, a sudden craving for something quick and satisfying pulling at you? As you scan the horizon, a multitude of fast-food signs assault your senses, each vying for your attention. Among the sea of golden arches and colorful characters, one logo stands out with a distinctively…
